09:00 am - 10:00 am

TOPIC: CUSTOMER JOURNEY MAPPING

MEGHAN HAMPTON 

Harcourts International, Learning & Development Operations Manager

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Customer Journey Mapping Workshop: Understanding and Enhancing the Finest Experience. This workshop is to help us understand the customer journey across various touchpoints, while identifying opportunities for improvement to enhance the overall customer experience. By mapping out the customer journey, participants will gain insights into customer needs, pain points, and moments of delight, enabling them to align business strategies more effectively with customer expectations.

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10:00 AM - 10:15 AM

MORNING TEA

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10:15 am - 11:15 am

TOPIC: SOCIAL MEDIA WORKSHOP

ALICIA JOHNCOCK

Harcourts International, Digital Marketing Manager

 

Social Media Workshop: Are you responsible for your office Insta page? Learn from Harcourts Digital Marketing Manager about how to plan out great-looking content and what tools are available to make your job easier. Outline:

1. Intro to social media marketing

2. What good content looks like – hints/tips

3. How to write copy – AIDA model

4. ACTIVITY: write copy for a post at each table – share with group

5. Harcourts Toolkits and tiles available

6. Understand results – learn what works for you

7. Content plan template

8. WORKSHOP: Content plan creation for your office – Share ideas with the group to end the session. ​